other SAP Partners to interact and compare results between themselves. But that was just a "taste" of what the Best Performance Challenge and Social Media can do for networking. I personally hope it will encourage even more SAP partners to create value through the connections made by sharing and comparing their results, ideas and experiences in the Challenge. We benefited from collecting customer endorsements, which allowed us to better understand how much customers appreciate our solution and services. We can now take this experience as a cornerstone for expanding our utilization of Social Media.
Thus we are very excited, that in the 2011 challenge, we can improve the social media even better through visual communication tools for demand generation and pipeline building at the top of the funnel.

As the Marketing Manager of SIDI, this is an opportunity to enrich the SIDI's Communication and Marketing Plan with messages that give a direct voice to our customers. In fact, it's what we are already doing with the production of media success stories for the Fast Start offer. Undoubtedly, the messages will spread from user to user more effectively because it comes from a trusted source, as opposed to an advertising message directly from us.